Kelly Choi, 50, founded the business in Paris in 2010 with her husband Jérôme Castaing, 50, supported by her mentor, master of sushi, Yamamoto-San. Commissioned to develop the brand for its first dedicated ‘grab & go’ restaurant, Without continued to push further and tell the story of Kelly Choi and how she and her team brought handmade sushi to the world. It all started with a promise: Sushi Daily’s founder Kelly Choi promised her mentor and Master of Sushi, Yamamoto-San, that convenience and quality could go hand-in-hand and that Sushi Daily would always strive to make the best sushi in the world. Its flagship brand, Sushi Daily, is the European leader for fully-serviced sushi bars. These cookies do not store any personal information.Seasonality, sustainability, quality and flavour is central to the concept with fish delivered whole to the site, ready to be cut and prepared daily for absolutely freshness. We started work on a new language that emphasised craft, care and a connection to Japan.Without® created all elements of the new Sushi Daily identity – from logo to illustrations – applied across store graphics, packaging and website.Initially commissioned to develop the brand for its first dedicated ‘grab & go’ restaurant, Without went further, creating a new brand identity that told the story of how founder Kelly Choi brought handmade sushi to the world…Receive insight, interviews and news from Without. Having built the successful food company, KellyDeli, they wanted to use their skills and resources to give something back. Founded by Kelly Choi, Sushi Daily is Europe’s leading sushi kiosk business, making handmade sushi at counters in over 700 supermarkets, including Waitrose in the United Kingdom and Carrefour in France. The indigo showcase vivid sushi colours whilst feeling more distinctive than ubiquitous black sushi trays.Research revealed that, whilst customer satisfaction was high, brand recall was low. Without Studio were tasked with showing consumers that, in a competitive market, Sushi Daily are in a league of their own when it comes to quality, accessibility and ease. In the instance that the product is a pre-order, this will be sent within a week of our launch date and arrival of products. The inventive menu has around 100 options catering for fish lovers, vegetarians … I’m delighted to be working with Silla as she is a passionate artist when it comes to her technique, and we are completely aligned in our business approach.” Sushi Daily is Europe’s leading sushi kiosk business, making handmade sushi in over 800 supermarkets including Waitrose.Without® based its work on the story of founder Kelly Choi and her promise to sushi master Yamamoto-San to make the best sushi available to everyone. The new brand identity features a family of illustrated characters – led by a female chef (with fish-tail hair) – and a strong Japanese indigo blue. Kelly Choi, 51, founded the business in Paris in 2010 with her husband, Jérôme Castaing, 51, supported by her mentor and master of sushi, Yamamoto-San. We are not liable for damage during the delivery process. Please check you\u2019re happy with the size and item details before purchasing. All images are for visual reference purposes only and may slightly differ from actual item.As of the immediate moment of acceptance of shipment by a common carrier, Inspo Finds absolves itself of all and any responsibility for loss or damage of your order thenceforth.
Initially commissioned to develop the brand for its first dedicated ‘grab & go’ restaurant, Without went further, creating a new brand identity that told the story of how founder Kelly Choi brought handmade sushi to the world… Now headquartered in London, the business has kiosks in shops, … Overseas shipments may be subject to import duties and tax. You also have the option to opt-out of these cookies. A dozen years ago, as the world reeled in the aftermath of the 2007-08 financial crisis, Kelly Choi hit rock bottom.
Now with headquarters in London, the business has kiosks in shops, supermarkets and airports in 10 European … For Kelly, tackling hunger and malnutrition is personal. Apr 2010 – Present10 years 2 months KellyDeli is a fast-growing and very innovative food retail and restaurant company that was founded in 2010. Despite offering a different league of quality (where fresh fish is cut down whole, on-site, everyday), Sushi Daily looked like many other supermarket own-label brands.
Any use for such purposes must properly credit the artist or writer. Situated on one of London’s most thriving business hubs, Sushi Daily has a striking design incorporating indigo blue and white hues, to create a bright, inviting space with communal seating.Following their globally successful kiosks, artisan Sushi retailer Sushi Daily has opened its first permanent site on New Oxford Street, London.