This is comparable to the "rebranding" that is done with products that are not selling well in order to make them more appealing. : a person (such as a political aide) responsible for ensuring that others interpret an event from a particular point of view. Governments, political actors, and corporations are using this technique to protect their image from criticism, to achieve consensus and public support and to sell their ideas and opinions. Definition of spin doctor. A spin doctor uses spin control to emphasize or exaggerate the most positive aspect of something. Such examples of "corporate social responsibility" can sometimes put a positive spin on companies that might otherwise be considered bad.A spin doctor must keep track of all publicity, such as newspaper articles, of the organization he or she is representing. spin doctor One who manipulates information, often by attempting to present negative news as being somehow positive. Spin doctoring synonyms, Spin doctoring pronunciation, Spin doctoring translation, English dictionary definition of Spin doctoring. For example, when the US Department of Homeland Security, which was created after the events of 11 September 2001, was not receiving as much positive public reaction as originally hoped, the same corporate branders behind the FedEx name were hired to revamp the department.If someone controls the spin, or direction, of an object, he is showing the sides of it that he wants to show while not shedding light on the rest. A spin doctor keeps track of all publicity and makes sure events are covered in a positive way. See more. In politics, a spin doctor is someone who is skilled in public relations and who advises political parties on how to present their policies and actions. Some public relations firms list spin doctoring outright as one of the services they offer, while others use terms such as "transformation strategy" or "image transformation." A spin doctor keeps track of all publicity and makes sure events are covered in a positive way.
2. Time management is absolutely crucial, as an event must be publicized in a positive way before someone else can get to it first and report any information that the public could consider negative. If they also provide funding for charitable events, or build community playgrounds, however this can make them look good. (Definition of spin doctor from the Cambridge Academic Content Dictionary © Cambridge University Press) Some public relations firms list spin doctoring outright as one of the services they offer, while others use terms such as "transformation strategy" or "image transformation." Other Words from spin doctor Example Sentences Learn More about spin doctor.
The term does not indicate a profession, like public relations, or a … Keep scrolling for more. More example sentences.
For example, cigarette companies sell products known to be harmful and can make them look bad. On this same album appears another of the band’s best known track, “Two Princes”. ‘I learnt this as a junior spin doctor for a minor political party.’. informal. Spin doctoring is a derogatory term to define public relations activities for political institutions, political actors or corporations that emphasize or exaggerate the most positive aspects of something. Spin doctoring synonyms, Spin doctoring pronunciation, Spin doctoring translation, English dictionary definition of Spin doctoring. Companies and political organizations also often hire professionals to "sell" their mission and ideas to the public. Spin, without the accompanying doctor, had begun to be used in a political and promotional context in the late 1970s; for example, in the Guardian Weekly, January 1978: "The CIA can be an excellent source [of information], though, like every other, its offerings must be weighed for factuality and spin."
Companies and political organizations also often hire professionals to "sell" their mission and ideas to the public. 1. spin doctor - a public relations person who tries to forestall negative publicity by publicizing a favorable interpretation of the words or actions of a company or political party or famous person; "his title is Director of Communications but he is just a spin doctor". 1. © 2020 Merriam-Webster, IncorporatedSubscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!OTHER MERRIAM-WEBSTER DICTIONARIESLearn a new word every day.