Afterpay gives customers a sense of control and makes them feel like they’re able to spend their dollars in a way that fits their budget—and it allows them to make purchase decisions unlike they have in the past. UBS raised plenty of eyebrows in the investment community when it initiated coverage on Afterpay a week ago suggesting the shares were worth $17.25 or … Afterpay co-founder and billionaire Nick Molnar has plenty to smile about. It is overweight online and should derive a partial offsetting benefit to the consumer downturn from retailers rushing to enhance their online presence,” Taylor says.Further into the future, Taylor maintains Afterpay can exceed its targeted fiscal 2022 TTV of $20 billion, and forecasts TTV to grow to $25.1 billion for the year, rising to about $39.5 billion by fiscal 2024.Lex Hall is Content Editor for Morningstar Australia. Not a problem, says Afterpay. He built Afterpay as a way for consumers to pay for items in four interest-free installments.With Afterpay, a shopper can buy a $100 dress by paying $25 upfront and $25 every two weeks thereafter, until the $100 is paid off. If that happens, Weitz points out that your credit score and ability to get credit at reasonable interest rates in the future could still be damaged.New users have a spending cap of $400-$500, but they’re able to order from multiple retailers until they reach it. merchant.com.afterpay.afterpay-payments-production. But the late fees are capped at 25% of the total item price. The right leadership with skin in the game can determine a company’s fortunesDespite the immediate gloom, a few big factors weigh in favour of the company. “There are no unpleasant surprises. According to Molnar, millennials account for the majority of their users—in the U.S., the average Afterpay user is about 31; in Australia, the average user is 33.Because of that, I’ll be passing on Afterpay in the future. Does that make Afterpay a terrible payment option? Whilst all reasonable care has been taken by WealthHub Securities in reviewing this material, this content does not represent the view or opinions of WealthHub Securities. If she misses a payment, she’ll pay an initial late fee of $8, followed by $8 weekly charges if no payments are made. Earn up to 5,000 Qantas Points when you add your Qantas Frequent Flyer number to your Afterpay account and shop with any Afterpay … Trust is really important to them,” the Australian entrepreneur explained of his target audience. According to Molnar, while Afterpay doesn’t report to credit agencies directly in the event of late payments, some defaulted accounts have been sent to third-party collection agencies. Anyway, Bell Potter today revealed that it had upgraded its 12-month price target on Afterpay to $51.50 per share while retaining its Buy rating. Afterpay is pretty seamless since it’s built right into the payment options for online retailers. In an email interview, Nick Molnar, CEO and co-founder of Afterpay, said the company doesn’t perform credit checks and decides within seconds if someone is approved or not, so you’ll know right away if you can use the service as a form of payment.One of those ways that Afterpay is changing the game for shoppers?