As someone with rosacrea I really don’t think I could put myself out there like that so god bless her!! preach! They have all this money they can inject into making the brand even better but all they do is cheapen it up! I guess only the creators can answer that. These people who hang on after the sale (Bobbi Brown and Sonia Kashuk, for example), do not have the power they had before, but they don’t care. It’s sad to see how the beauty industry is simply not the quality it once was!The beauty industry is too concentrated and that is never good. Have been a very loyal customer for years. Good luck Jamie Godspeed!I had read an article about how a large company bought out Julep and Laura Geller, and drove both brands to ruin. The core backbone of that company is slowly being done away with. I’ve seen it hundreds and hundreds of times and I’ll likely see it hundreds more. can’t recall if that was disclosed at the time of the sale but I don’t remember it being mentioned. I do worry about the Ordinary as well since people keep saying the formula has changed!I’m not surprised. Look what Lauder did to MAC who use to be THEE authority in color cosmetics.

If it was it would have likely caused some chaos as beloved fans are not going to love the idea of her leaving.agreed! I am not exaggerating when I say Bare Minerals changed my life. There must be other women out there that feel this way, and I kind of became obsessed with that idea of creating something that truly works if you have issues with your skin.""I started IT Cosmetics and I knew I believed in the idea. I can’t honestly say that if someone came to me right now and said here’s a billion dollars can we have Musings of a Muse, even if it is my baby, I’d probably consider it. I hope that things don’t go bad now that she is gone. A little harder to blend as well! hey, I’m human I just don’t think Jamie is super greedy though. Not as thick or as emollient. They’ve totally abandoned her original philosophy about makeup (natural, flattering, and generally matte or satin finishes) and now it’s just expensive meh products, churned out one after the other.Do you think the brand will remain the same?Sigh, another one bites the dust. Just watch, Two Faced will be heading that way soon. They don’t have to worry about the company anymore. The Industry Giants never improve anything; they just make it cheaper, change the colors/formuations, and frequently jack up the price. I’m more inclined to believe that they had some creative differences. They change the formula and raise the prices. One of her lipsticks could change your life! I totally get that it was meant to be a simple brand but some of the newer items that Clinique has come out with in recent years have been really fun.I think I read where Julep filed for bankruptcy late last year> kind of a shame; I have a few things of theirs, and they’re quite nice!I am reminded of that last scene in the movie “Fargo” where the sheriff is hauling in one of the two murderers and she basically says” All of this for what, a little bit of money” . She seems sincere, humble even, I think maybe she might have sold It and rather than see them make changes she didn’t like she thought that three years would be plenty to help maintain the brand’s reputation by being the face so to speak and after that it was time to shut shop and leave.It Cosmetics will never be the same now. Lima was born Jamie Marie Kern in San Rafael, California but later moved to Des Moines, Washington. Instead, she sprung into action and decided to build a career out of her biggest obsession — makeup.After "Big Brother," Kern Lima became a reporter. Then it stopped working really. I love It Cosmetics I’d hate to see it change!The only thing that surprises me is her “wording” about stepping down because it sounds like she has recently decided to step down as CEO. Her early career included stints on reality TV and in local news, but in 2008 she quit her job to launch IT Cosmetics with the goal of creating a product that would actually work for women like her."I quit my job, you know, before having really any type of safety net," she says.