I agree with #7, Social Media could really help a lot in promoting your brand and improving your online presence. With one link, that ratio is 100%.Use this simple 3-step plan to transform your business.Exploring and utilizing partnerships with other small businesses can exponentially expand the potential of your own business.After all, if you don’t know the intricacies of the audience you’re marketing to, it’s going to be difficult to communicate with them effectively.Let’s take a look at a few tips to raise the likelihood of turning a lead into a customer through your free consultation:This simple act of focusing on getting your readers to take one action on each page can do wonders for your conversion rates.To become a champion of one social channel, the team at Social Media Marketo recommends a 12-step process: Focus on the numbers. Just tackle them one at a time.
Marketing Process How to Structure Your Marketing ... 2013 Strategy toolS CuStomer aCquiSition. They want you to answer their questions.
You are no longer in the free traffic realm.
Small business owners usually think they need it right away. In other words, marketing strategies cover big-picture messaging, while marketing plans delineate the logistical details of specific campaigns.Academics continue to debate the precise meaning of marketing strategy, therefore multiple definitions exist. Do you want email addresses? But if you want something a little more unique or customized, you can pay $50-100 for a premium theme.Backlinks are very important for two reasons:I don’t know a single lick of code and I built the entire website you are reading right now all by myself. It can also be leveraged on social networks and in advertising (strategies that appear later on this list).And you can generally consider it free, although there are also paid options to increase your reach on these social channels.Other more advanced steps like link-building appear in the remaining strategies below.A website gives you a place to send customers for more information, grab free traffic via search engines, drive people from social media, write helpful content that paints you as an expert (what I’m doing right now), upload ebooks and digital brochures, capture and collect email addresses… and that’s just scratching the surface.It’s even more problematic if you run a service business. Well, that’s a clear indication that you should consider a paid campaign on Facebook (you’ll likely get a good return on your investment).There’s so much written about digital marketing tactics that it’s hard to know where to start. Especially once you’ve completed the previous 6 strategies. The first few are the most essential, and each of the strategies builds upon each other as you go. There are more options and channels than ever before. Sales and marketing strategy changes how a business performs in the marketing industry. Or look at the priority order and identify where you might have a gap.Of all the marketing strategies for small business, a website is the most foundational and critical puzzle piece.Social can be a good source of traffic and exposure for your business and/or website. Different CMSs have different advantages and there are numerous comparisons around the web. Do you want more followers (not recommended after your initial startup)? If they don’t hear from you for a while and then you hit them up out of the blue, the results aren’t good and it seems really spammy.Once you have a list, you have people waiting to hear from you. Do you want to simply drive clicks to your site? Then they aren’t sure what to post and have trouble posting regularly.You’ll often discover that certain sources of traffic already work better than others, and then you’ll invest your additional budget in those specific channels.I recommend hiring a good freelancer. Can you write a guest article there?You might spend a couple of weeks on your keyword strategy and then a couple of months writing good content.Choosing the right tactics is an integral part of a sound marketing strategy. These do not have to happen overnight. The most successful marketing campaigns are those that help you achieve the highest ROI. They convince themselves they don’t need it, but more often than not they are unsure of how to build one or think it will take too much money or time. A marketing strategy that is well - articulated will enable one to focus on marketing activities to achieve the organisational goal.