Female and male influencers aged 25-34 are next, at 2.2 million apiece.Not labelled on the below graphic, Instagram is used by 57% of 25-29-year olds, 47% of 30-49-year-olds, and 23% of 50-64-year-olds.A Facebook-conducted survey (perhaps unsurprisingly) found high levels across age groups. We might ascribe to the desire to retain an air of exclusivity – something which endorsing too many brands will erode. And a mega celeb is certainly more likely to be asked by a brand to represent them then Joe/Jane Average.Median per post engagement levels, say Sprout Social, stand at 1.6%.If we take a look at the types of branded profiles that are being engaged with by users, we see that fashion leads the way by some distance (27.8%) , followed by beauty (15%). If current trends continue, then we are likely to see Instagram reclaim the top spot it last held among US teens in the fall of 2015.In the 18-24 age bracket, Instagram comes in third behind YouTube and Facebook on 75% – though it is only a single percentage point behind the latter.
And, of course, those living in cities are the keenest users of Instagram.
Instagram is trumped somewhat in the most-regular usage category by Snapchat, whose users are more likely to use it several times a day.We get a mix of influencers here earning a perfect score – but what’s really interesting is the diversity of influencer size we see. Having launched three years ago, Kylie Cosmetics was put on the makeup map, by Kylie’s infamous "Lip Kit," consisting of a matching liquid lipstick and lip liner to create the perfect Kylie pout. 83% will use it to generally discover new products, 81% to research products or services, while 80% will use it to decide whether to buy a product or service.Two-thirds of Instagrammers in the youngest bracket (18-24) use the platform multiple times per day. Northwards, on the other hand, fewer than 80% of North American Instagram influencers fall into this bracket.There does not seem to be a simple relationship between follower count and interactions.
We see different trends at different age groups.Other popular choices that didn’t quite make into the very top desired qualities for Instagram brand content include content showcasing brand personality (32%), community building content, and endorsements from celebrities (27%) and influencers (26%).These engagement stats give us an indication of the differing interests of the Facebook and Instagram demographics.The same trends are evident if we divide up engagement by age and gender.
Each user in the US & Canada is worth $33.37, which is over three times that of a European user, at $10.70.
There are 2 companies in the Colourpop Cosmetics, LLC corporate family. Recode, for instance, reported in mid-2018 that US Android users were spending 53.2 minutes on the platform. And in both cases, these figures represent a significant drop from the 50-64-year-old bracket, showing that their appeal is more universal.Using data spanning Q2 2018 – Q2 2019 (inclusive on both ends), Socialbakers finds that images remain the predominant post format on Instagram, accounting for 73.5% of content. Well, it turns out that brands are alive to this. Unsurprisingly, this is a major concern for marketers using influencer marketing.Measuring and improving ROI was reported as the top challenge related to influencer marketing reported to Mediakix (chosen by 78% of respondents).Marketplace | News & Insights | Data | EventsInstagram is a photo and short video sharing social network. Consequently, Instagram is – by all accounts – set to be doing a lot of the heavy lifting in years to come. This represents a downgrade of previous forecasts that estimated time spent on Snapchat would increase to 28 minutes in 2019.The top reported interests of Instagram users are travel (45%), music (44%) and food and drink (43%).