It's done this with its line of Echo smart speakers and its delivery methods. Amazon 4-star is a store designed to help customers discover products they will love. About Just Walk Out Technology by Amazon; Was this information helpful? VIDEO 4:41 04:41 According to the filing, Amazon's leased and owned physical stores occupied 20.1 million square feet at the end of 2018, down 6 percent from 21.3 million the previous year. When you have $11.6 billion in annual profits, you can afford to experiment. Account & Lists Returns & Orders. Here's why. It ends up more people are shopping online these days, and a big reason for that is -- Amazon.While Lipsman agreed with that dollars-and-cents assessment, he sees the stores more as testbeds for new ideas and places where Amazon can collect precious consumer shopping data it can use for its main online stores and growing advertising business.When you have $11.6 billion in annual profits, you can afford to experiment.Now that Amazon is one step closer to a baker's dozen of store formats, it's worth taking a second to ask if there's some brilliant strategy hiding under this grab bag of store ideas. It’s a physical store that carries a highly curated selection of products from the top categories across amazon.com including devices, consumer electronics, toys, games, books, kitchen, home, and more. At Amazon physical retail stores, like Amazon Books, Amazon 4-star, Amazon Go and Presented by Amazon, you can test drive devices, explore smart home products, browse books, toys, & games, or find delicious food on-the-go. Those include Amazon Books, with 21 stores opened over four years, and Amazon Fresh Pickup, with two locations.Kodali noted that Amazon's annual sales reached $280.5 billion this past year, while its small-format Amazon Go and Amazon Books stores likely only generate several million dollars a year each. Get this delivered to your inbox, and more info about our products and services.It's a minor change for a company that's now valued at about $800 billion, with a massive portfolio that spans online commerce, cloud computing, home devices and entertainment. That suggests the brands it's been slow to expand won't survive or will stay tiny. She argued that it would be better for the company to aim for bigger whales, since even 10 or 20 times more Go stores won't move the needle for such a huge company.Andrew Lipsman, a retail analyst for eMarketer, said the strategy here is a typical one for Amazon. Skip to main content Hello, Sign in. That's what all this is telling me," Sucharita Kodali, an e-commerce analyst for Forrester, said about all these store concepts. Amazon has been dabbling in physical retail since 2015, during which time it's opened a half-dozen bookstores . "Amazon can afford to experiment and spin up a few stores that don't pan out. Achat en ligne pour Cuisine et Maison un vaste choix de Stores enrouleurs, Stores vénitiens, Stores plissés, Stores romains, Stores en nid d'abeille de plus à prix bas tous les jours. Amazon now operates seven different kinds of physical stores. Amazon has 34 total physical stores across America: 18 Amazon Bookstores, 12 Amazon Go stores, and three Amazon 4-Star stores. Every product in the store is rated 4 stars and above by our customers, a top seller, or new and trending on amazon.com. He said Amazon is experimenting with a lot of different ideas to see what works. If you add Whole Foods, that’s another 499 Amazon-owned stores… "In the past year, we've increased our physical retail footprint and the number of locations customers can shop, adding Amazon 4-star, Amazon Go, Whole Foods Market stores and Amazon Books stores."Sign up for free newsletters and get more CNBC delivered to your inboxData is a real-time snapshot *Data is delayed at least 15 minutes. It then acquired Whole Foods in a $13.4 billion deal, allowing Amazon … Try Prime Cart. The first physical bookstore, Amazon Books, launched in Seattle in 2015 and has since expanded across America. "There's greater risk here, too, since Amazon is expanding into physical retail during the so-called retail apocalypse, with US stores closing by the thousands. We want to hear from you.Amazon's physical store footprint isn't the only number that dropped due to an accounting change last year."In 2018, we updated our methodology for reporting physical stores square footage to include only stores open to customers and exclude stores under development," Amazon said.