On paper, using this trio of colors on a dark and light background might seem awkward, but here, it’s actually seamless and lovely.Knapsack uses a bright red color scheme with gradients to add interest to a color that can be tough to use.
This trend in color is becoming more common because designers are using full-screen images to tell a brand story.Taproot Foundation uses one of the best, most colorful website color schemes out there.
This might not be a color pair that you come to first, but it’s really striking.Slumber makes great use of Pantone’s color of the year – Classic Blue – in app imagery and dark tones in the background and logo. #18181e#dec79b. Here's how to choose your brand colors in five easy steps. Think of it in the sense of intensity.While there isn't as much depth or contrast in it as other color palettes, it still works for brands like Twitter.The right color scheme or palette affects how we interpret messaging. Bright orange tones – often used with dark backgrounds that are black, navy or purple – are a trending option.Indegy uses a bright green against plenty of photos and high color. The contrast between the deep maroon and baby blue establishes great eye movement across the split screen. It’s so subtle that you might not notice it at first. Color overlays in almost every hue are a major trend in website color and a rich black option such as the one here is a nice way to give other content plenty of room on the screen. It creates just the right focal area and amount of contrast, which is why this is a trending color scheme option.While bright color palettes have practically ruled website deign for a few years, there’s a shift back to more muted palettes for some projects. The more subtle color palette helps create visual interest for a website that features a lot of colorless images.Sunny Street Café is bright with a color palette that perfectly matches the images and language in the design. What this color does is provide an accent that’s not as stark and bright as white, which makes it a little less bold at large sizes, such as in the main headline.Better Energy uses bright colors associated with nature – taken from corresponding imagery – to create a fun palette to tell the story of something that might not super interesting to talk about.Etiya features another popular single color as part of its overall website color palette – orange. Also note the soft gradients on the lighter blues. Tones are created when you add either black or white to pure colors. They contrast each other, creating a more dynamic and dramatic look.Stay up to date with the latest marketing, sales, and service tips.The accent colors will be great for highlighting and complimenting those dominant colors on collateral. Just choose your desired colors on the color wheel and pick the type of palette you'd like to see. The color theme also brings out the food imagery nicely.Kyle Decker’s portfolio is another website with a color scheme that shines because it is so simple. The contrasting hues are simple, elegant and engaging with the simple touch of the light, brighter blue.Canatal uses its triple blue brand colors well in this design. )Farm Food uses a simple, natural palette with a white minimal style background with bright olive greens to draw attention. The surprising element in the color palette is the use of a peach accent. The colors are deep and moody and the maroon-purple has a distinct sense of regality and mystery.The Australian Government, Building and Construction Commission website isn’t one you’d probably expect to be on a list of great color schemes, but the combination of purple, green and blue here is stunning.
For each, we’re also sharing the color codes that make up the key elements of the design, so it’s easy to play around with these color schemes yourself too!Mossio uses the same base colors here for this website color scheme – you can see the trend with black/gray and yellow, right?