This may be easier to implement for many advertisers since it utilizes a standard size of creative (in this case, a 728×90 leaderboard):A “welcome page” ad implementation effectively creates a brand new page whose primary content is an advertisement.
But the really tough part comes once you have names and email addresses; then you’ll need to get them to respond and eventually strike up a conversation.Anyone monetizing a website through display ads wonders at some point how their earnings compare to their peers. ?Maintaining focus and prioritizing opportunities is a major component of successful ad sales efforts–and it starts with sketching out your list of potential clients. A few questions to ask yourself in coming up with this list:The first objective should be short and sweet; give the reader a quick overview of your site without getting too sophisticated or going on for too long. One common practice is to require visitors seeking to access certain content (for example, a free guide) to tell you a bit about themselves–perhaps answer three questions that tell you about their shopping habits, or which brands they prefer). And don’t get too caught up in seeking out hyper-targeted potential advertisers; think a bit more broadly in terms of what might fit with your demographic.A large and targeted audience may make your site a great fit to sell ads directly. The more stats you can show here the better; this section of a media kit should be as quantitative as possible. There are creative implementations all around you; take note of those that you think are well done and easily added to your site.Once you know who you’re supposed to talk to, your job is still far from complete. This high visibility placement is a great way to monetize email, and something we do with out mailings:Thanks, we are very pleased you found our resource so helpful!Before you start making an awesome media kit, ask yourself a few questions about your site to determine if you should even be trying to sell ads directly at this point. But if you do want to include, you may want to do some research on what reasonable rates for your niche are.For sites that have their own video, inserting pre-roll ads (i.e., as that run before the video plays) can be a very attractive offering to advertisers. You’ll be better off if you focus your efforts on companies who are uniquely positioned to benefit from getting their message across to your audience.This is absolutely amazing. A poorly structured site in a valuable niche could very possibly make less than an optimized site in a less valuable vertical.A primary goal of the media kit is to convey to advertisers just how unique and valuable your audience is. If you’re interested in expanding your offerings beyond banner ads, the best advice we can give is to keep your eyes open when browsing. In order to do that, you need to know more than just how many daily visitors you get. Follow our advertising tips below and keep your newspaper expenses to a minimum! Perhaps the hardest part about direct ad sales is making the correct contact–getting a “decision maker” to respond to your call or email. For display ads, it’s a 68 / 32 split (in the publisher’s favor):In other words, there’s an opportunity to boost your earnings significantly by going directly and capture that 32% for yourself without the advertiser paying a penny more.Earlier we posed four questions to website owners wondering if they should be selling their ads directly, as opposed to utilizing a third party network.