It was worn by celebrities, actors and trend-setters alike, and that’s when the brand really exploded.-The shoulder epaulets and rings on the Burberry trench were actually put on the coats at the request of the British army, and they are still there today.-Between 2001 and 2005, Burberry was associated with ‘football hooligan’ culture and widely maligned until Christopher Bailey turned it around.How to explore in style: Arctic explorer Roald Amundsen and team wearing Burberry as they ‘discover’ the South Pole in 1901.Knowing the material was great for the military, the PR-savvy Burberry lobbied prominent British generals to wear his gabardine. The wool tartan check was introduced in 1920 and used as lining for the trenches. It has evolved over the decades and has become a staple in the industry. Choose your location and shop Burberry.com for innovative menswear and womenswear. It's also one of the most distinctive, thanks to its trademark check pattern that makes it instantly recognizable. Even Riccardo Tisci himself was known for having a stellar front row while designing for the house of Givenchy, Kim Kardashian was often sitting front row.From all the celebrity sightings to the collection inspiration.Every product on this page was chosen by a Harper's BAZAAR editor. This heritage remains key to Burberry’s iconic outerwear alongside a vision for fashion-forward collections, inspirational runway shows and an industry-leading position in digital technology. I work at a company which is a luxury shopping service, and helps anyone who lives outside of the USA with all their USA-based shopping needs. In 1912, Burberry patented a coat called the Tielocken, which would later go on to be known as the trench coat. In the 1950s, Burberry’s trench coats made their way onto the silver screen and were worn by the likes of Audrey Hepburn, Marlene Deitrich and Humphrey Bogart.
From its humble beginnings to its current status as a powerhouse brand, here's the truth about Burberry that even its biggest fans don't know.Of course, the Burberry we all know and love today sells quite a bit more than outdoor-ready attire. When a stream of customers asked for this version, Burberry started making products out of the lining of their coats. The brand was established in 1856 by Thomas Burberry who revolutionised rainwear with his invention of gabardine. In the digital age, consumers engage visually and often. From the star-studded front rows to theme of the collection, below are a few takeaways from the evening.As we've seen in the last two seasons, Tisci still presented two different sides to the Burberry story—the refined pieces for the woman who means business and the relaxed side for the streetwear enthusiasts. And, the company had to drastically expand to meet the more questioning mores of the 1960’s. So, during the following decade, Burberry combined its traditional English style with a high-flying modern aesthetic. Burberry’s business flourished, popularized by the military as well as British explorers and aviators. "Is it Burberry's long and fascinating history that makes it such a mainstay in the fashion world? This season, Tisci finally extended the invite to some famous fans and notable newcomers. Melissa Kirk/Demand Media If possible, get a close look at the stitching that comprises the Burberry pattern. An apprentice draper with a penchant for outdoor sportswear, he became famous in 1879 for creating gabardine, the world’s first waterproof fabric. "My first year at Burberry was about understanding and refining the new codification for the house. By the middle of the 20th century, Burberry had become a household name that was synonymous with British patriotism and culture.