Nokia became the first mover in the industry. This gave a chance to these competitors to invest in research and innovation and gain a better position in the market.This is a question that needs exploration, and we are going to explore the factors responsible for this drastic change in the mobile phone industry in this article. Similarly, the first manufacturer of smartphones for more of the audience would be Apple.
When Nokia decided to focus on its hardware fascinating strategy, it was already late and other brands have too launched the models whose hardware and software both are tremendous. The management of the company and even the employees lost interest in the company as they thought the company has already achieved the success and they don’t require anything else to be done. Don’t blame its engineers and designers either. Thus, over time, with the shifting of all its target market to a newer and better version of the phone took place, leaving Nokia far behind the new entrants of the market. The working of the organization without the people who have brought it to this level of success wasn’t easy.
It is vital to discuss Nokia as a success story. The efficient speed of the iPhone showed how the smartphone industry is going to work, and the standards of the industry changed from being a slow service provider to the efficient service provider.Before we start the discussion on the factors that have resulted in the failure of Nokia. The customers trust was taken over by the other companies and the selling and distribution management was not proper and also it became difficult for the customers to jump back to Nokia, as through awesome innovations Samsung and others have already won the hearts of the customers and people were unable to give the traditional concept phone a thought.Nokia gets failed firstly because of its own decision to get it sold to the Microsoft, reflecting its image of incapability to manage its firm. But the purchase of Nokia’s phone range by Microsoft provided a boost.
This anticipation about the new product being launched with new features can enhance the interest of the consumers in the product, and this is what is happening. It was one of the leading mobile firms. For those of you know who aren’t aware of repositioning, we are discussing it here for you. When it was a phase going on to built for the touch-screen phones when the other brands were busy in working on it. But it was a huge misconception by the Nokia and Nokia fails in its assumptions, meanwhile, the company has taken the space and users too liked the concept and rapidly switched to the touch-screen format.Comparatively, when Nokia entered the new trend it failed in its lower end also of manufacturing best model. We’ll be looking forward to your opinions in the comment section.Gradually, the mobile phone industry became saturated with a lot of companies serving the same target market. Customers used to enjoy the features, thanks to highly simplified GUI. Not all the divisions or the management heads of the company worked in complete coordination. Gradually, these companies gained significant share, especially when the market share of these company was summed up; it was a big number as a competitor for Nokia.