I used in both colors and it's really goodI used the gimme brow a long time ago before it was initially discontinued and loved it, but once they discontinued it and then brought it back with a different formula I heard it’s not the same anymore:(Oh cool I can easily find covergirl! FREE Shipping on your first order shipped by Amazon. Benefit Gimme Brow+ Volumizing Fiber Gel, 3 Medium Neutral Light Brown, 1 Count. 4.3 out of 5 stars 875. :)I would say the essence fills in my brows the amount I want them filled, but doesn’t make them look as fluffy as glossier. Do you know what it’s called? Boy brow seems to do a very good job for the work week and anytime I want a natural look. When it runs out, I'm going to try the Kush brow gel from Milk; I am using the Kush mascara and love it!I have both! I wonder if the OP's brows are a lot fuller than mine, so they're using more product? $16.15 $ 16. is darker than the glossier boy brow in brown, and the formula is more thin, if that makes sense.Ive heard good things about the Essence Make Me Brow! By the end of the tube I swirl it on its way out and find a lot more productEssence one is great! Definitely worth trying! I just ordered it so I haven’t gotten a chance to try it yet, but I’ve seen it widely recommended as a dupe for Boy Brow and Benefit Gimme Brow.I use it every day and can attest to how wonderful it is! I will have days where the fulness is uneven and will need to fill them in. That being said, especially because I have thin brows, I appreciate the heavier look (without looking penciled or powdered like brow shadow).

But at that price point I can deal without fluffy brows! It’s a tad thick but I buff it out with a little spoolie brush and it works wondersJust ran to my local cvs and Walgreens and they don’t have it:( maybe I’ll have to order online and wait....:(I know the benefit gimme brow is not cheap, but it lasts a lot longer than boy brow. I suspect that boy brow dries out really quickly, rather than truly getting used up.I've heard the Colourpop brow gel is almost an exact dupe. It's a bit of a runnier texture, and goes on heavier color-wise. So far I'm happy with the value of Boy Brow. ;(Another vote for elf's brow gel. 88 ($117.09/Ounce) Get it as soon as Thu, Jul 16. 6 months? I don't need the shaping aspect of Boy Brow's pomade consistency, so I use elf's brow gel with a light hand (and I actually clipped the wand by half with nail clippers which lightens the application perfectly).I just got my sister-in-law hooked on it tooHow often do you use it and how much do you use?